ClinicalBid’s trademarks and brands are ClinicalBid intellectual property and are among our most valuable assets. In order to preserve and protect these brands, it is essential that they are used properly. Follow these Guidelines and our Brand Style Guide for using ClinicalBid’s trademarks and brands properly in all communications, documents, and electronic messages.
These Guidelines apply to ClinicalBid employees, customers, partners, licensees, outside vendors, and other third parties. If you are a Licensee of a ClinicalBid trademark or logo, your license agreement may have particular usage guidelines different than provided here. If so, please follow the specific guidelines in your agreement. If you are a Licensee but have not been provided with special guidelines for usage of ClinicalBid brands, then these Guidelines apply to your usage of ClinicalBid brands.
You may reference ClinicalBid’s products and services using the ClinicalBid trademarks, so long as such references are: (1) truthful, fair, and not misleading, and (2) comply with these Guidelines, which may be modified from time to time by ClinicalBid in its sole discretion. The ClinicalBid trademarks and brands should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by ClinicalBid or any of its subsidiaries.
Specific Do’s and Dont’s
- In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
- Properly designate (with ® or ™) all of ClinicalBid’s trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy; and
- In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
- In newsletters, magazines, and publications containing multiple articles:
- Properly designate (with ® or ™) all of ClinicalBid’s trademarks on the first occurrence in the document, in headlines and on the first occurrence in every article in which they are used.
- In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
- Properly designate (with ® or ™) all of Zendesk’s trademarks on the first occurrence in the document, in headlines, and on the first occurrence in text.
- In all charts or graphs, properly designate trademarks (with ® or ™).
- On all packaging, always use the trademark symbol in every reference.
Do not assert rights over any ClinicalBid brand whether by incorporating a ClinicalBid brand into your own product or service names, trademarks, logos, company names, or domain names or seeking a trademark or domain name registration for any term that includes a ClinicalBid brand.
ClinicalBid Logo Use
Third party use of ClinicalBid logos requires a license or written permission from ClinicalBid. If you are interested in obtaining a license to use a ClinicalBid trademark or logo, contact us to discuss your proposed use.
Style of Use
When using ClinicalBid’s trademarks: (i) follow the style and usage guidelines available in our Brand Style Guide; (ii) use our Logos exactly as they appear here, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (iii) allow for clear space around our Logo; and (iv) maintain the legibility of our Logos and keep them sharp, clear, and well-produced. When using our Word Marks, you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalization.
No Trademark Bidding
Unless expressly permitted in an agreement between you and ClinicalBid, you may not bid on a ClinicalBid trademark (or any variant or extension thereof) as a keyword on any search engine, or use a ClinicalBid trademark (or any variant or extension thereof) in any form of paid advertising including, but not limited to, paid social and display advertisements.
You may not use a ClinicalBid trademark in a disparaging or degrading manner.
The following is an illustrative, non-exhaustive list of logos and trademarks owned by ClinicalBid. Because this list of logos and trademarks and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of ClinicalBid’s trademark or other intellectual property rights in that name or logo.